Blog

Over the last 20 years, I've seen some great, natural leaders. But sadly, as I'm sure we all have, I've also seen individuals who have probably been promoted due to technically being good at the job, but who do not possess any leadership skills. Being an outstanding...

Marketing strategies are rapidly changing and traditional marketing managers, who were perhaps previously expected to be a ‘Jack of all Trades’ and able to dabble in, or at least oversee, a wide portfolio of marketing activities are typically finding it increasingly...

Over the last 20 or so years, I’ve been lucky enough to work alongside (and within) various organisations of different sizes and with different products / services. This has given me the opportunity to see first hand what works for most businesses – and equally, what...

We often get asked to help come up with ideas for team-building activities. This is something we particularly enjoy getting involved with. Over the last 20 years, we have taken part in, or run various fun, but productive, team building events. Here are some of our...

So it’s that time again, you’ve got to decide what marketing campaigns, promotions and customer communications you intend doing this financial year. What will drive enquiries? What will grow your sales? And what will help you keep your existing customers? Do you know...

"Surely updating my Twitter and Facebook pages is a quick and simple job. Why would I want to pay someone else to do it for me?" This is a question we sometimes get asked. The reasons are many and varied. Here’s our top 7 list of reasons why you shouldn’t attempt to...

We know how it is, you’re really busy delivering your marketing campaigns, planning the next phase of activity and dealing with any enquiries you get in. All great news. However, if you never take time out to sit back and analyse what you’ve done and what the results...

You know how it is – you’ve been asked to run a team-buildling event or a team meeting. And you know that you’re expected to come up with a fantastic ice-breaker to really kick the event off. But your mind has gone blank. You know you’ve taken part in them before, but...

There is, rightly, more and more focus these days on the customer and managing the relationship with them. If a business fails to adequately look after its customers, some other business will come along to do so. Businesses have identified a need to ensure that all...

Nowadays many businesses are moving more and more to digital communication. It’s more cost-effective, it’s quick to implement. However, there are several points that should be considered when thinking about moving your customer / prospect communication to email....