Blog

Due to the Coronavirus pandemic, we switched to working from home on 17th March, which actually proved to be much easier than we'd have ever thought! Because of the nature of our business, a lot of what we do is very nomadic anyway, so we often found the office wasn't...

Following the latest Government advice relating to the COVID-19 pandemic, we have taken the decision to close our office with immediate effect and work from home until advised that it's safe to return. The good news is, as we're already cloud-based, we'll still be...

Business success is more important than ever before during an economic downturn. Don't just focus on looking for new customers  Business growth doesn't have to come from new customers. Growth from existing customers can be more cost-effective, and often easier, than...

Something that many companies forget to do is really get to understand their customer. And by that we mean existing customers, future customers and potential customers. Having an amazing product and the best service is great, but if you don't know who is your ideal...

We often talk about specific elements of marketing, but today, for the first time in a very long time, a prospective client actually asked me 'what actually is marketing?'. So I thought it would be useful to get my views down in writing and share with others....

So most of us have a personal social media profile, right? So it'll be super easy to manage our business' Facebook or Twitter accounts too, right? Wrong. It's like anything we do at work - do it well or don't do it at all. And a if it doesn't come naturally to you,...

Corporate Social Responsibility (CSR) is something that historically was only done by large corporates, often seen to be 'ticking the box' to make them look like a caring, considerate organisation. But the last three decades have seen a use in ethical consumerism,...

We've all experienced great customer service at some time in our lives... it makes you feel happy and as though the company providing that product or service genuinely cares about you. And of course it makes you love that handbag or mobile phone just a little bit more...

When business leaders are asked what it was about an executive appointment that most influenced their decision on the right person for the job, personal presentation and image is often rated more highly than qualifications. That in essence is what your personal brand...

No matter what kind of business event you're running' - from a sales conference, team building, or AGM through to a customer seminar, exhibition or staff celebration, the same amount of preparation is required to ensure it hits the right note. Staging a conference,...