Blog

Time for a change of scene

Time for a change of scene

Due to the Coronavirus pandemic, we switched to working from home on 17th March, which actually proved to be much easier than we'd have ever thought! Because of the nature of our business, a lot of what we do is very nomadic anyway, so we often found the office wasn't...

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COVID-19 Update

COVID-19 Update

Following the latest Government advice relating to the COVID-19 pandemic, we have taken the decision to close our office with immediate effect and work from home until advised that it's safe to return. The good news is, as we're already cloud-based, we'll still be...

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Getting to know your customer

Getting to know your customer

Something that many companies forget to do is really get to understand their customer. And by that we mean existing customers, future customers and potential customers. Having an amazing product and the best service is great, but if you don't know who is your ideal...

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What is marketing?

What is marketing?

We often talk about specific elements of marketing, but today, for the first time in a very long time, a prospective client actually asked me 'what actually is marketing?'. So I thought it would be useful to get my views down in writing and share with others....

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Corporate Social Responsibility has many business benefits

Corporate Social Responsibility has many business benefits

Corporate Social Responsibility (CSR) is something that historically was only done by large corporates, often seen to be 'ticking the box' to make them look like a caring, considerate organisation. But the last three decades have seen a use in ethical consumerism,...

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Boost your business with great customer service

Boost your business with great customer service

We've all experienced great customer service at some time in our lives... it makes you feel happy and as though the company providing that product or service genuinely cares about you. And of course it makes you love that handbag or mobile phone just a little bit more...

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Getting your personal branding right

Getting your personal branding right

When business leaders are asked what it was about an executive appointment that most influenced their decision on the right person for the job, personal presentation and image is often rated more highly than qualifications. That in essence is what your personal brand...

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Top tips for running your next business event

Top tips for running your next business event

No matter what kind of business event you're running' - from a sales conference, team building, or AGM through to a customer seminar, exhibition or staff celebration, the same amount of preparation is required to ensure it hits the right note. Staging a conference,...

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10 top tips for doing a presentation

10 top tips for doing a presentation

So, we've all received that call at some point... "I need you to do a presentation on...". It could be to the board, at a sales pitch, or an industry conference, the end result is the same. It strikes fear into most of us. What if the audience is bored? How will you...

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