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New Year’s Resolutions?
So, we’re now half way through January. Did you make any resolutions? And if so, have you managed to keep them all? I generally don’t make any… you know, the usual kind of thing – eat less, exercise more, spend less, drink less wine …and I never stick to them. This year though, we decided […]
Cost-effective marketing during a downturn
During a recession, it is not unusual for businesses to cut back on marketing and advertising expenditure. But this is actually the time to put more emphasis on communications activity. Companies that continue with promotional campaigns, usually find themselves in a stronger position: they have set themselves apart from the competition; continued to communicate with […]
