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The latest tips, guides, industry best practices and news.
Top 6 ice-breakers
You know how it is – you’ve been asked to run a team-buildling event or a team meeting. And you know that you’re expected to come up with a fantastic ice-breaker to really kick the event off. But your mind has gone blank. You know you’ve taken part in them before, but nothing that you […]
Have you got a robust contact strategy?
There is, rightly, more and more focus these days on the customer and managing the relationship with them. If a business fails to adequately look after its customers, some other business will come along to do so. Businesses have identified a need to ensure that all contact with customers (and indeed potential customers) is managed, […]
Exploring the world of paper stocks: your comprehensive guide
In the world of printing, paper is more than just a medium; it’s a canvas for creativity and communication. Understanding the nuances of paper stock—its weight, finish, and type—can elevate your printing projects from ordinary to extraordinary. Let’s delve into the different types and finishes of paper stock available to find the perfect match for […]
Demystifying print jargon: your essential guide
Navigating the world of printing can often feel like deciphering a foreign language, but fear not! We’ve compiled a comprehensive guide to help you grasp the essential terms you need to know when delving into the world of print. A Size: This refers to paper size, commonly used for various printing needs. B Size: A […]
Digital vs. litho printing: understanding the difference
In the world of printing, two primary methods dominate the landscape: digital and lithographic. Each method comes with its own set of processes and advantages tailored to specific job requirements. Let’s delve into the details to understand the disparities between these two printing techniques. Digital Printing: The digital printing process is streamlined and efficient, making […]
Getting the most from your email campaigns
Nowadays many businesses are moving more and more to digital communication. It’s more cost-effective, it’s quick to implement. However, there are several points that should be considered when thinking about moving your customer / prospect communication to email. Today’s email users receive more messages than they have the time to read them. They have become […]
Our lucky 13 copywriting tips
Unlucky for some, but we’ve pulled together our top 13 copywriting tips to help your content appeal to your target audience: Write to inform, not to impress. So many people write in a fancy style or using officious phrases to make themselves sound more important. It simply doesn’t work. Use a conversational tone to engage […]
Corporate gifts – to buy or not to buy?
We often get calls from our clients – usually at the last minute! – asking whether or not they should buy their customers corporate gifts when they’re running some kind of event. The answer to this question isn’t actually as straightforward as a simple ‘yes’ or ‘no’. Why are you considering giving a corporate gift? […]
Top 10 attributes of a great company
Having worked in several businesses of varying sizes over the last 15 years, I’ve drawn up my own list of what I think constitutes a great company! Clear and consistent communications. Both with your customers and with your employees. Creates trust and helps build open working relationships. Being focused on results / target driven. If […]
